Would you like a hint?
The world is so much bigger, more beautiful, and more unique than we realize. The goal this season is to remind you of that. So that you too can get out there and challenge normal.
*All thumbnail images are AI generated placeholders.
With over 6 million views, our channel is well underway. Season 1 is our attempt to turn this into an experience — allowing our viewers to become true supporters of this mission.
Dear ,
If you are seeing this then you are an integral part of this journey and I need to share something honestly:
I won't lie, the last few months have been tough for me. Somewhere in between shooting nerf guns and eating only chicken breast, I lost my passion for making videos. I can't tell you how many days I spent staring at my computer not sure if I still had the drive still within me... and for the first time in my life, I almost walked away from this dream completely.
I have wanted so badly to succeed (to have every video get millions of views) that I lost sight of what really matters. I think I felt (and sometimes still feel) like I wouldn't be good enough, or earn my place in this world, until I was successful. Because of this, I have picked stories based on what I think will get views, I have cut people out of videos because I thought it would be better for the story, I have ignored praise from those who matter in pursuit of seeking validation from millions of strangers. In short, I have lost sense of why I do this.
I started this channel to share myself and my stories with the world. I created this mission as a pursuit to tell stories that expand people's minds and bring people together. And most importantly I wanted you here with me so I can have fun and make memories that can last a lifetime. These things that I have lost sight of, are what really matter on this journey. A journey I want you to be a part of.
So with that, I am launching Season 1 of Challenge Normal. 8 unique episodes that I am so excited about. And the idea is that with a season, we can just create. Focusing on filming and bringing these ideas to life, for us. And then, when they are all done, they can be released to the public.
I'll probably still check the views and might have a depressive episode in there, but until that moment I will enjoy what we are creating.
So once you check out the episode page, let me know which ideas sound fun to you, which ones you would be a part of. They are all happening and I would love to get to create them with you.
With nothing but love always,
-Andrew
Dear ,
If you are seeing this then you are an integral part of this journey and I need to share something honestly:
I won't lie, the last few months have been tough for me. Somewhere in between shooting nerf guns and eating only chicken breast, I lost my passion for making videos. I can't tell you how many days I spent staring at my computer not sure if I still had the drive still within me... and for the first time in my life, I almost walked away from this dream completely.
I have wanted so badly to succeed (to have every video get millions of views) that I lost sight of what really matters. I think I felt (and sometimes still feel) like I wouldn't be good enough, or earn my place in this world, until I was successful. Because of this, I have picked stories based on what I think will get views, I have cut people out of videos because I thought it would be better for the story, I have ignored praise from those who matter in pursuit of seeking validation from millions of strangers. In short, I have lost sense of why I do this.
I started this channel to share myself and my stories with the world. I created this mission as a pursuit to tell stories that expand people's minds and bring people together. And most importantly I wanted you here with me so I can have fun and make memories that can last a lifetime. These things that I have lost sight of, are what really matter on this journey. A journey I want you to be a part of.
So with that, I am launching Season 1 of Challenge Normal. 8 unique episodes that I am so excited about. And the idea is that with a season, we can just create. Focusing on filming and bringing these ideas to life, for us. And then, when they are all done, they can be released to the public.
I'll probably still check the views and might have a depressive episode in there, but until that moment I will enjoy what we are creating.
So once you check out the episode page, let me know which ideas sound fun to you, which ones you are most excited by. Most importantly though, I want to thank you. , your constant support throughout this has meant the world to me. I do not take it for granted and I hope you know that for the first time in a while I feel renewed and excited to continue this journey.
Thank you for everything and I love you so much!
-Andrew
In September of 2017, I got kicked out of my cousin’s wedding for being too drunk. And this wasn’t the first time I had been kicked out of a family function. I had a bad habit of drinking to numb myself, to try to fit in, and to try and be loved.
I decided to make a change. I went completely sober and became obsessed with personal growth. I started meditating daily and at 21 years old, I wrote a book on the subject.
I expected my debut book to propel me into fame and fortune as a “meditation expert”. After failing at that endeavor, I spent years trying to figure out who I was. With attempts at careers in finance, sales, even a stint as a fitness instructor, I eventually found my place as a video editor.
It all started with a nerd trying to survive navy seal training. I found myself as the lead editor for YouTuber Leon Hendrix. And together we created 14 compelling stories that combined for over 11 million views.
Eventually I felt called to tell stories that mattered to me. And so I launched my own YouTube channel and my first real project… 30 days without my phone. My goal was to tell stories that inspired me. Stories that I hoped would make the world a better more connected place.
In this time I created 13 projects that amassed over 6 million views. BUT, and this is where I need to be really honest. I hated it. Truthfully, I would often pick stories I thought would get views. I started isolating myself from the people who mattered in my life and only cared what a number on the computer said. I lost sight of who I was and why I started this in the first place. If you want to know more about this time, you can check out this.
Over the last 6 months, I have reflected greatly on this channel. And I came to the realization that we are FAR from done. The world needs connection now more than ever, and our stories can provide a path to do that. By challenging normal we provide space for everyone to truly be themselves and belong together.
I don’t know what will happen from here, but I do know that we have a responsibility to this mission. I want to tell stories that highlight incredible people, places, and experiences — showing people that you can be yourself in this world. Season 1 is a flag planted in the ground renewing our commitment to that.
